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SEARCH ENGINE OPTIMISATION

Without all the jargon...

Help your customers come to you!

With over 80% of shoppers turning to Google for their pre-purchase information needs, it’s no surprise that businesses of any size and type can greatly increase their qualified web traffic, enquiries and leads by being listed at the top of the search results pages.

How does Search Engine Optimisation (SEO) work?

SEO works by ensuring your website is appearing at least on the first page of search results pages. Your customers are busy and your industry is competitive so there’s no need to view any results past the first page.

Overall, SEO is split into two seperate areas; on-page and off-page optimisation.

On-Page Search Engine Optimisation

This is where we will need to make changes to the on-page elements of your website pages. This may include headings, copy and images.

Off-page Search Engine Optimisation

Search engines such as Google will consider a website with links from other external websites to be more authoritative and so with all other things being equal, will rank this site higher in search results than another website with fewer external links pointing to it.

Now this is an extremely simplified description of what off-page SEO is and why it is important but it gives a good top-level understanding.

SEO Costs

There will be in initial SEO cost that will include the research and initial optimisation phase. This involves me working closely with a member of the business in order to select the best list of search queries (aka keywords) for your site to rank for.

For a local business, this can range from $600 – $1200, depending on the number of keywords selected, the amount of content on the site and how competitive the industry is in terms of organic search. For national / international businesses, a detailed scoping will need to be conducted in order to accurately quote the work required.

If website logins can be provided, this will include implementation of any recommendations on your website (where appropriate functionality exists). If logins cannot be provided, I can work directly with your website developer to ensure the recommendations are implemented correctly.

Monitoring, reporting and further optimisation

As search engines are constantly updating their ranking algorithms and more business are starting to invest in SEO, regular monitoring and further optimisation of your SEO results is very important. An on-going monthly plan with ensure you receive regular updates on your ranking results, traffic and conversions gained from organic search and additional recommendations to continue to improve your SEO ranking results.

On-going SEO costs vary depending on the size of your initial SEO optimisation but start from $200 per month.

DOWNLOAD A SAMPLE RANKING REPORT

How do I get started?

Pretty simple really. Just fill out your details below and I’ll be in touch to answer any further questions you have and to provide a full written quote.

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